

Clothes Kids Love, Quality Parents Trust.
At PixieLane, we design clothes as vibrant and unique as the kids who wear them. Made with ultra-soft, durable fabrics, our clothing keeps kids comfortable through active play and endless washes. Parents love the quality, and kids adore the colorful prints that let their personalities shine—celebrating the magic of being a kid.
NEW ARRIVALS






















































Shop The Look
Shop our latest collection of hand selected favorites in a wide range of colors, styles & sizes.
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Simply Soft Easy TankFrom $25White Ice Cream Vibes - NEW!
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Simply Soft Short Sleeve Tee & Lounge ShortFrom $29Ice Blue Bomb Pop - NEW!
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Simply Soft Luxe Flare Legging •••From $24 $32Black Daisies
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Simply Soft SkortFrom $21 $29Mint Rainbow Ice Cream - NEW!
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Simply Soft Tank Scoop Back Be Happy Dress$34Mint Rainbow Ice Cream - NEW!


Happy Kids, Happier Moms
Parenting isn’t always easy, but dressing your kids can be! Our ultra-soft fabrics and fun, colorful designs make getting dressed a breeze. Skip the morning battles with clothes kids love and durability moms trust.
My daughter can't get enough of her PixieLane dresses. They are so soft that she asks if she can also wear them to bed!
PixieLane is our favorite! My kids love the fun colors & designs and the quality is great. We are hard on our clothes and PixieLane comes out looking new after so many washes!
Honestly PixieLane is the softest kids clothing around. My kids can't read yet but they look for the Pixie tag and if it doesn't have it, they refuse to wear it! Don't ever stop making clothes this soft!!
We believe in three things: designing super-soft clothing that keeps kids comfortable, creating unique and colorful prints that celebrate the magic of childhood, and delivering durable quality that parents can trust.

Kids deserve comfort without compromising style. That’s why we use the
softest fabrics, so they can look good and feel even better.
We believe clothing should last. That’s why we design clothes that stay soft, vibrant, and durable—wash after wash.
We design colorful, fun and one-of-a-kind prints that kids love -- and actually want to wear!
Dress Obsessed
With ultra-soft fabrics and vibrant, playful prints, these dresses are made for school days, birthday parties, and everything in between. From heart-filled designs to rainbow vibes, each piece is designed to spark joy and confidence in every little fashionista!
Spring 2025
Bursting with colorful designs and fresh new prints your kids will love. This collection is perfect for school days, playdates, and everything in between!
Gift Cards
Give the gift of choice! A PixieLane gift card is the perfect way to let them pick the styles and colors they love most.

SOFTNESS & COMFORT
We believe kids should never have to sacrifice comfort for style. That’s why we use the softest, coziest fabrics to keep them happy all day, whether at school, at play, or relaxing at home.

UNIQUE & COLORFUL DESIGNS
Our clothes are as vibrant and unique as the kids who wear them. With playful prints and bold colors, every piece celebrates the magic of childhood and encourages self-expression.

QUALITY PARENTS CAN TRUST
We design durable, high-quality clothing that stands up to the joys of childhood and countless washes. Because parents deserve styles they can count on, season after season.
SOFTNESS & COMFORT
We believe kids should never have to sacrifice comfort for style. That’s why we use the softest, coziest fabrics to keep them happy all day, whether at school, at play, or relaxing at home.
UNIQUE & COLORFUL DESIGNS
Our clothes are as vibrant and unique as the kids who wear them. With playful prints and bold colors, every piece celebrates the magic of childhood and encourages self-expression.
QUALITY PARENTS CAN TRUST
We design durable, high-quality clothing that stands up to the joys of childhood and countless washes. Because parents deserve styles they can count on, season after season.
