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Mom-approved

7 Reasons Moms Call It The Softest Thing In Her Closet

Stop the daily dressing fights with clothing so soft, your kids will actually want to wear it.

Shop Simply Soft
60%

★★★★★
of our 780 Judge.me reviews use the word soft, more often than “love.”

Girl twirling in the Simply Soft Flutter Sleeve Be Happy Dress in pink rainbow hibiscus
★★★★★“This dress is so soft and adorable! My toddler loved twirling in it!” Ashley F.

Ask a PixieLane mom what she loves most and you'll hear the same word first: soft.

Our Simply Soft fabric is buttery soft from the very first wear and holds up wash after wash. It stretches with her through school, playdates, practice and couch snuggles, and it's soft enough for sensitivities. Skip the morning battles with clothes kids love and durability moms trust. Once she feels it, she won't want to take it off.

Close-up of the Simply Soft fabric on the Short Sleeve Skater Dress in denim ivory floral
Simply Soft fabric, up close
In the words of PixieLane moms

Seven reasons. Seven real reviews.

Every quote on this page is a 5-star Judge.me review from a verified buyer, word for word.

1

Buttery soft from the very first wear

Our Simply Soft fabric is the softest around. It's ultra soft and stretchy right out of the bag, so there's nothing to break in.

★★★★★Amazing
“The fabric is buttery soft and so cute”
Stacie M.Verified buyer
Girl twirling in the Simply Soft Long Sleeve Be Happy Dress in pink berry love
Long Sleeve Be Happy Dress
2

It holds up wash after wash

Soft is only half of it. Simply Soft is made to look and feel great wash after wash, without shrinking, fading or pilling.

★★★★★Daughter's favorites!
“I bought a few different styles of dresses and pants and they're my daughter's new favorites. The fabrics are so soft and stand up very well to washing, without fading or pilling. Great patterns and details.”
Abby R.Verified buyer
Girl in the Simply Soft Long Sleeve Ruffle Skirt Dress in pink grey tie dye stars
Long Sleeve Ruffle Skirt Dress
3

It stretches with her through school, playdates and practice

Ultra-soft, stretchy and unbelievably comfortable, it moves the way she does, all the way home to couch snuggles.

★★★★★
“…The fabric is incredibly soft and comfortable, with just the right amount of stretch for an active kiddo who is always on the move.”
Mercedes M.Verified buyer
Tween in the new Simply Soft Long Sleeve Easy Tee in light pink floral
New: Long Sleeve Easy Tee

Feel what moms keep talking about.

Dresses, tees, sets and lounge, all in our signature Simply Soft fabric.

Shop Simply Soft
4

Soft enough for sensitivities

Our buttery-soft blends feel amazing on the skin, so kids can focus on being kids, not tugging, itching, or adjusting.

★★★★★Softest material ever!
“…The soft material is PERFECT for our sensory girlies and will be returning for more!”
Leanne B.Verified buyer
Two girls holding hands in Simply Soft Easy Tee sets in ivory floral bow
Long Sleeve Easy Tee & Dolphin Short
5

Skip the morning battles

When the softest thing in her closet is also her favorite, getting dressed stops being the fight of the day.

★★★★★The softest clothes around!
“Finding a company that combines fashion with comfort is no easy feat… Pixie Lane does it with ease! My kids have never been more excited to get dressed in the morning thanks to these outfits!”
Kristen C.Verified buyer
Happy girl kicking up her heel in the Simply Soft Flutter Sleeve Lounge Dress in lilac donut ice creams
Flutter Sleeve Lounge Dress
6

Clothes girls love. Quality parents trust.

She gets the limited-run prints she picks herself. You get the quality that's still there long after the new-clothes excitement wears off.

★★★★★So Incredibly soft & cute!
“We absolutely love this set, my 9 year old is obsessed. She feels so pretty in them! The material is top notch, the fit is perfect! She wears the 9/10. Plenty of length to grow into!”
Amanda O.Verified buyer
Girl in the Simply Soft Button Down Tee and Karate Pant set in pink ivory floral icons
Button Down Tee & Karate Pant
7

Once she feels it, she won't want to take it off

That's the part moms mention most. It becomes the outfit she asks for, and then the one she wants to sleep in.

★★★★★Best pjs
“My kids always get excited when they are gifted Pixie Lane pjs. They’re so soft and special, they never want to take them off!”
Leigh L.Verified buyer
Girl in the Simply Soft Short Sleeve Ruffle Lounge Dress in pink rainbow bow cherry
Short Sleeve Ruffle Lounge Dress
Softest ever

Give her the softest thing in her closet.

Ask a PixieLane mom what she loves most and you'll hear the same word first. Let her feel it for herself.

Shop Simply Soft
  • Free shipping over $125
  • Easy returns
  • Limited-run prints
  • Created by moms
  • Family owned small business, based in Los Angeles

Same word, different moms.

More 5-star Judge.me reviews from verified buyers of Simply Soft.

★★★★★We love this set!
“My daughter is super picky about material and fit, and this set (and all of PixieLane's clothing, tbh) is extremely soft! The waistband isn't too tight and it's perfect for a girl who loves doing cartwheels all the time!”
Molli D.Verified buyer
Simply Soft Luxe Cropped Racerback Tank & Skort
★★★★★Sensory Friendly!
“My girls love these leotards, they are so much softer and more flexible than a standard leotard.”
Misty I.Verified buyer
Simply Soft Luxe Tank Leotard
★★★★★
“My daughter loves this dress so much. It’s so soft! She is very picky about clothes, and this has become her favorite. Need to buy in more colors!”
RachelVerified buyer
Simply Soft Short Sleeve Scoop Back Be Happy Dress
★★★★★Tee and karate pants
“The clothing is so soft and fits true to size my daughter loves them and she is very picky about fabric textures.”
Melissa P.Verified buyer
Simply Soft Easy Tee & Karate Pant
★★★★★Beautiful Dresses!
“My girls love their new pixie lane dresses! The material is super soft and they seem to wash really well. I’ll definitely be looking to order long sleeve ones for the colder weather.”
KTVerified buyer
Simply Soft Short Sleeve Twirl Dress
★★★★★Loves them!
“My daughter loves her pants and would wear them every day if she could. Thanks pixielane!”
LindseyVerified buyer
Simply Soft Luxe Foldover Flare
Good to know

Questions, answered

What is Simply Soft?

Simply Soft is our signature fabric. It's ultra soft and stretchy, durable, machine washable, and it does not shrink, fade or pill. You'll find it across our dresses, tees, sets and lounge.

Is it a good fit for kids who are sensitive to how clothes feel?

It's the reason many moms find us. Reviews from parents of picky and sensory-sensitive kids come back to the same word: soft. Every child is different, so returns are easy if something doesn't work for her.

What sizes do you carry?

Girls to tween. Sizes vary by style, and each piece in the collection shows the sizes available for it.

Shipping and returns?

Shipping is free on orders over $125, and returns are easy. See our shipping policy and return policy for the details.