Our Story

We are Danit Benito, Lori Price, and Kristen Uppal. We love our kids, we love to work and we love fashion. We created PixieLane so that parents everywhere, including ourselves, would have access to fun, innovative clothing through a new social experience.

We are veterans in the apparel industry, we are business owners, we are teachers, but above all, we are mothers. We know first-hand what our kids love and what makes everyone happy when it’s time to get dressed.


Our Mission

PixieLane is a business for moms by moms. We are building a community of mom entrepreneurs who want it all. We empower moms with tools to create successful businesses, become leaders in their communities and achieve the work/life balance that so many of us strive for.